Before work: glance at local news, morning shows, skim Facebook & Twitter, email, news websites.
Almost everywhere ads appear: popups and videos that begin playing in feeds and on TV.
So. Much. Clutter.
I'd place the clutter into three categories:
I'd place the clutter into three categories:
- information that I welcome or check
- messages that are irritating
- messages I ignore.
I became intrigued about content that fits into the first category while attending USC, as I began to hear more and more screenwriters, producers, agents, fiction writers and studio execs share their frustration about how challenging it is to find an audience for their projects.
There's information I check daily: professional reading, scrolling through lists of influencers on Twitter, skimming email for messages I subscribe to that contain lists of news links.
Twice a day I post links on social media, with research, selecting and posting all accomplished on an iPhone 6s.
There's information I check daily: professional reading, scrolling through lists of influencers on Twitter, skimming email for messages I subscribe to that contain lists of news links.
Twice a day I post links on social media, with research, selecting and posting all accomplished on an iPhone 6s.
Recently, I was in a meeting where the group, including content creators, discussed increasing the number of news stories that appear on a news home page.
The group was envisioning the page as viewed on a 27-inch screen.
Every morning, after turning off the alarm I'm not yet fully awake. The sheets are cozy; I reach for the iPhone and begin to read.
The day before the meeting I'd taken a screenshot of my iPhone screen, to capture my home page; a picture of what the news site the group was discussing looks like on a small screen.
The header and only one article are visible.
It won't matter to me or to anyone else accessing the site from a cellphone how elaborate the site is on the largest screen. The site, to me, is what I see and experience on the screen of the phone I hold in one hand.
Every morning, after turning off the alarm I'm not yet fully awake. The sheets are cozy; I reach for the iPhone and begin to read.
The day before the meeting I'd taken a screenshot of my iPhone screen, to capture my home page; a picture of what the news site the group was discussing looks like on a small screen.
The header and only one article are visible.
It won't matter to me or to anyone else accessing the site from a cellphone how elaborate the site is on the largest screen. The site, to me, is what I see and experience on the screen of the phone I hold in one hand.
Sorting through the clutter, the audience gives the content creator just a fraction of a second.
Is the content relevant? Interesting? New?
It's fun to work as a team, answering these questions every day.
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