We are learning is how challenging it is to work with photographs: how hard it is to create good photography and the technical challenges of working with images before they are published.
The marketing team where I work highly controls printed publications, hiring designers who are trained in layout to create printed materials. As our web presence increases, the editors and writers are creating and uploading content onto the web.
We are using Drupal to create the news site. During our Drupal tutorial, the presenter suggested that we use Photoshop's "Save for web" tools for images that will be featured with each news story. Some in the group thought that this meant tapping a key while the image was open in Photoshop, to save the image.
A quick online search, however, returned a six-page tutorial about how to use the tools within Photoshop's "Save for web" command. Understanding the tools results in a much more vibrant, sharp image. There are also free online video tutorials, and I want to watch them all!
We were also asked to save each image with specific dimensions. There were so many issues with the photos were were uploading, we were asked to give the images to one person to save. The process used took 12 steps to resize each photo correctly; when I outlined them and emailed them to the team, another coworker knew how to achieve the same result in two steps.
I'm curious ... does any one individual, including anyone on the team designing Photoshop, know everything that it can do? Is each member of the team at Adobe skilled at using each command, or has the technology become too complex?
A number that represents how many marketing messages each person sees every day is often stated. A memorable image often makes me pause to experience its message. And that is powerful.
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The next posts will highlight photography, one of my favorite things.
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